SWOT Analysis

Best Buy's current CMO is Barry Judge and his blog can make interesting reading for those of us at the interface between technology suppliers and their retail channel partners. Back in October, Barry invited the readers of his blog to contribute towards the SWOT that he and his colleagues were developing as part of their annual planning process. Judge got over 30 responses, some of which added real insight to the initial skeleton framework that he posted on his blog. An utterly fascinating use of social media.