Indian Dell

Infiniti Retail is a subsidiary of Tata Sons, part of The Tata Group, one of India's largest conglomerates. Croma is a national chain of consumer electronics retail outlets, launched by Inifiniti Retail some 18 months ago [in partnership with Australia's Woolworths]. About a week ago, Dell announced that it is planning to sell its laptops and desk tops through Croma. This is similar to the arrangement that Dell set up some six months ago in China with Gome, the country's biggest electronics retailer. This follows on from Dell's recent adventures in retail in the US and in Europe.