Monday 16 February 2009

PointMobl

Friday's Dallas News tells us that RadioShack has soft launched a new concept store in the Dallas area. The reporter, Maria Halkias, tells us that the PointMobl store "sells portable devices in an upscale decor of white fixtures and clean glass" with absolutely no sign of the store's owners, RadioShack. In fact, if you look at the PointMobl website, the only reference to RadioShack is the contact address for any queries regarding their privacy policy - and that happens to be RadioShack's corporate headquarters in Fort Worth, Texas. These concept stores - and there appear to be three right now, all in Texas -  were originally described in a report by Deutsche Bank analyst, Mike Baker, back in July 2008.

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