Sunday 1 February 2009

Trade-in Program #2

In an earlier post we described how RadioShack works with CExchange to run its trade-in program. But CExchange isn't the only game in town. Best Buy runs a similar operation for what it calls 'gently used electronics', but powered by Dealtree.

Another, US-based, trade-in merchant, but seemingly without major retail affiliates, is Gazelle. And specialising in the mobile phone category there are ReCellular and Cell for Cash.

Elsewhere, there are other trade-in operators making inroads into this 'credit crunch friendly' business. In the UK, SpeedSell was set up about one year ago, and currently works independently, without retail affiliates, and just in the games category. And in Germany, there's Trade-a-Game, which seems to operate a slightly different business model to SpeedSell, but competes in the same category.

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