Multichannel Staples

Just a little over one year ago, Staples acquired Corporate Express, creating a global office products giant. Now, we learn that Staples in the UK has kicked-off a pan-European re-branding exercise, relabelling the Corporate Express business 'Staples Advantage'. So, the 'Delivery' part of Staples now has Staples Advantage for contract sales, principally to large and mid-sized corporates, and Staples Catalogue for SME/SMB customers. Then there is Staples Retail for SME/SMB customers, plus consumers.

Within Europe, Staples has a retail business in Belgium, Germany, the Netherlands, Portugal and the UK. There are two distinct retail concepts in Europe - the Staples format in the UK, Germany and Portugal; and Office Centre, a cash-and-carry membership warehouse format, in Belgium, Germany [just 2 outlets] and the Netherlands.