Selling via Twitter

Since 2007, Dell has generated some $2mn revenues at Dell Outlet which can be attributed directly to Twitter activity. An additional $1 in revenue can be indirectly attributed to Dell's Twitter initiative as some customers go on to buy a new system elsewhere on Dell.com.

Dell Outlet sells three types of product:

• Product Returns which have been refurbished to meet all original factory specifications;
• Previously Ordered New systems which were subsequently cancelled, or returned with the packaging intact and unopened; and
• Scratch and Dent products with 'cosmetic' blemishes, but which don't affect performance.

For Dell Outlet in the US, go here. For Dell Outlet in Europe [UK], go here.