Staples does Marketing

BrandWeek tells us that Staples is putting a heavy focus on in-store marketing in the USA next year. It has entered into a multi-year deal with News America Marketing. This follows the announcement earlier in the month that Staples unveiled its first-ever holiday window display - created entirely out of office products - in New York City.

The in-store marketing initiatives start with the SmartSource Coupon Machine - a coupon dispenser located in the store, at the shelf, and the SmartSource Shelfvision Video - an in-store video advert player that can deliver up to half a minute of television-type advertising.