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HP's Social Computing Lab has found an internal customer. Amongst other things, their research has found that the lengthy lists of accessories that often appear close to the check-out on eCommerce sites aren't performing. Web shoppers simply stop paying attention over time.

So, earlier this year, HP ditched its long lists of add-ons, replacing them with more precise recommendations based on the models created by the Social Computing Lab. According to a recent article in Business Week, the result has been a 30% increase in customers who paired products when they checked out of HP's 'Home and Home Office' web shop.