Thursday 24 December 2009

Online in France

According to recent article from Reuters, France still lags behind Germany and the UK when it comes to online consumer sales. Reuters quotes research from Forrester which estimates online sales in France at €25bn, in Germany at €31bn, and in the UK at €41bn. France is seen as a less mature online market than Germany or the UK partly because of its relatively slow transition over the past decade from its homegrown Minitel service to the World Wide Web. This is compounded by the fact that there are almost no online food sales in France - principally because home delivery is comparatively expensive in the more dispersed geography of France. One exception is Casino Guichard and its cdsicount site, although it mostly sells consumer electronics and entertainment products.

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