Nokia's Flagship Stores

Nokia Flagship Store: Moscow

The Nokia Flagship Store concept was launched in December 2005 with its first store in Moscow. The original plan was to create some 18 stores around the world. Yesterday there were twelve. Very soon there will be just eight. As Reuters reported earlier today, Nokia will be closing its Flagship Stores in Central London, New York, Chicago and Sao Paulo. Like several other publications, Reuters made parallels between Nokia's retail strategy and Apple's store concept. In Central London, the contrast is all too visible as an Apple Store and Nokia's store stare at each other across Regent Street. But while Apple's store in mostly full to bursting, Nokia's store is usually close to empty.