Cyber Monday in the UK

A few years ago, the first Monday after Thanksgiving was called Cyber Monday because an analyst found that online orders seemed to jump on that Monday, presumably following a pattern of window shopping over the weekend. And since then, the Cyber Monday sales lift has been quite noticeable in the US. Now it's making its way over to Europe.

The UK broadsheet, The Guardian, has published an interesting article on the preparations being undertaken by Amazon in anticipation of this sales peak. It says that last year [on 8th December], Amazon sold 1.4mn items from its UK web site, over 16 items a second and the most orders it had ever received in a single 24-hour period. This year, Amazon is forecasting that sales will be between 21 - 36 per cent higher.

To demonstrate the scale of Amazon's operations in its UK Distribution Centre in Milton Keynes, The Guardian produced a short video.