Tim Cook, Apple's COO, explained that there are currently 286 Apple store-in-store sites in Best Buy stores in the US, but this is going to more than double to around 600 in the next six months.
Peter Oppenheimer, Apple's CFO, said that Apple expects to open between 35 - 40 of its own stores in the current fiscal year. The majority will be outside the US, including a first Apple Store in China.
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