Wednesday 10 December 2008

Multichannel Tesco

The UK's largest grocer, Tesco, is planning to instal a number of Tesco Direct desks in its Tesco Metro stores, according to a report in Retail Week. It already has over 200 Tesco Direct desks in its larger stores. Tesco also has catalogue stands for its Autumn/Winter catalogues in several of its smaller Express convenience stores.

Tesco has four different store formats in the UK. Express Stores [up to 30,000 sq ft] carry up to 7,000 SKUs. Metro Stores [7,000 - 15,000 sq ft] are town and city centre based. Then there are Superstores [20,000 - 50,000 sq ft], and the Extra format [60,000 sq ft and above]. Tesco also has a trial format called Homeplus [35,000 - 50,000 sq ft]. These are dedicated to non-food lines, including clothing.

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