Saturday 16 February 2008

Best Buy in Europe?

Best Buy is the world's largest retailer of consumer electronics, with projected revenues for fiscal 2008 expected to come just a little short of USD40bn. Best Buy generates most of its revenues in the US, but it also operates stores in Canada and China. Back in September 2006, Best Buy and Europe's The Carphone Warehouse announced two joint venture initiatives: a stand alone mobile retail business in the US, operating mostly as a shop-in-shop format under the Best Buy Mobile brand; and a home computing customer service business [initially in the UK] under the Geek Squad brand. Then, in September 2007, Best Buy announced that it had taken an almost 3 per cent stake in The Carphone Warehouse, prompting some observers to predict an eventual merger. Having signalled its intentions to look across the pond, and with DSGi floundering a little, now would seem a good time for Best Buy to make a bold move into Europe. But that doesn't quite tally with their recent SEC filing which says that their long-announced back-door entry into Europe via Turkey won't now happen until Fiscal 2010. Is some larger strategy playing out that will surprise us all in the coming months?

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