While this may be an unpopular approach for Dixon's targets, it's acknowledging what's really happening in the marketplace. Competition across channels is clearly part of today's competitive dynamic, and Dixon's should be applauded for tapping into this growing trend.
Tuesday, 3 November 2009
Cross Channel Nudge
Shoppers who cross channels as they work their way towards making a buying decision have been nudged by DSGi's Dixon's to visit their upscale competitors first, and then buy online at Dixons website. The campaign does not name these competitors overtly, but it is clear from the typography and the colour schemes of the posters displayed on London's Underground that they are referencing Harrods, Selfridges and John Lewis.
Friday, 30 October 2009
Microsoft Stores
Last week, Microsoft opened its first-ever retail store in Scottsdale, Arizona. This week they opened their second store in Mission Viejo, California. It is not known where and when the next stores will open.
Tuesday, 20 October 2009
Amazon Q3/09
Last week, Amazon announced its results for Q3 2009. Amazon's worldwide sales increased by 28% from $4.26bn in Q3 08 to $5.45bn in Q3 09. Amazon's international sales - that's revenues from its British, French, German, Chinese and Japanese sites - increased by 33% [although with an adjustment for adverse currency movements, that would be a 35% increase] to £2.61bn. And worldwide sales of electronics [and other general merchandise - Amazon's product segmentation means that it does not report publicly on technology sales on their own] increased by 44% to $2.93bn.
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